LOWLANDS 2024: BACARDÍ’S BOLD FUSION OF MUSIC AND STYLE
As we look back to Lowlands 2024, festival aficionados and style mavens alike are buzzing about the ultimate blend of music and – BACARDÍ’s iconic presence at the festival. This year promises a celebration of sound and style that only this legendary duo can deliver.
The Rhythm of the Season
Kicking off the season with unforgettable moments at Paaspop and Amsterdam Open Air, BACARDÍ had set the bar high. At Lowlands, it delivered nothing less than a sensational lineup featuring the likes of Gyatso, Dave Nunes, Jungle by Night Soundsystem, and Chuckie. The mix of reggae, dancehall, hip-hop, and electronic music ensured a sonic journey that resonated with every attendee.
Meet the BACARDÍ Ambassadors
Juultje Tieleman joins the BACARDÍ family as the newest brand ambassador, bringing her vibrant energy and unique flair to the festival scene. Alongside her are Yuki Christus, Irene Hin, Nordin Blessing, and Trisha Agia – a group that epitomizes festival fashion and dynamic creativity. These ambassadors don’t just follow trends; they set them, blending high fashion with the free-spirited festival vibe.
The Iconic Sip: BACARDÍ Mojito
The BACARDÍ Mojito is more than just a drink; it’s a fashion statement in a glass. This classic cocktail, with its refreshing mix of BACARDÍ Carta Blanca rum, fresh lime, mint, and soda water, is the perfect accessory for any festival ensemble. And for those who prefer a lighter option, the BACARDÍ Skinny Mojito offers a sugar-free twist that’s just as stylish.
A Fusion of Beats and Chic
Lowlands 2024 with BACARDÍ wasn’t just about music; it was about merging authenticity and style with the festival spirit. The Caribbean vibes and the pulsating beats created an atmosphere where style and rhythm coexisted harmoniously. It became a place where attendees could express themselves freely, whether through their dance moves or outfit choices.
This festival season, BACARDÍ at Lowlands was the destination for those who craved a blend of cutting-edge music and undeniable style. People were inspired, moved to the beat, and celebrated in a way that only BACARDÍ and Lowlands could offer.