ANTI SOCIAL SOCIAL CLUB TEAMS UP WITH UFC FOR A ROBUST COLLECTION
The streetwear label Anti Social Social Club likes to partner with brands, collectives and associations to bring to life unexpected and unique capsule collections. This time, the brand associated with martial art organization UFC to propose fans a large choice of apparel and accessories. Both of their universe collide in a catchy aesthetic reminiscing of the WWE league in the early 2000’s.
The collection features items adorning the faces of iconic UFC fighters, such as Connor McGregor, Jon Jones and Sean O’Malley. Accessories indispensable to martial art practice have been reinvented by Anti Social Social Club, a mouth guard, a referee stool and many more sport the Anti Social Social Club colors. Made for UFC superfans, announcer Bruce Buffer will be the face of the campaign, making sure that the whole project stays in the family.