“J’adore has a new queen,” Dior proclaimed on Instagram, unveiling Rihanna as the new face of the J’adore campaign, captured through the lens of longtime friend Steven Klein. Returning to familiar ground, Rihanna—who made history as Dior’s first Black ambassador in 2015—shines anew in this campaign. Filmed against the opulent golden backdrop of Versailles, she dazzles in an iconic reinvented necklace and a golden gown adorned with pale sequins, both designed by Maria Grazia Chiuri. Rihanna embodies a regal, timeless femininity, transforming the Hall of Mirrors into her runway and the Grand Canal into her stage.

The new J’adore campaign represents both a metamorphosis and a coronation—a fusion of pop icon and legendary fragrance. It rekindles the golden dream of J’adore, a perfume beloved by Rihanna and cherished by women for 25 years. This celebration of the Dior dream aligns with the extravagance of a universal star and the essence of a truly iconic woman.

J’adore and Rihanna: the dawn of a new golden dream.