GUCCI UNVEILS THE NEW CAMPAIGN OF ITS FALL/WINTER 2024 COLLECTION
Sabato de Sarno unveils Gucci’s latest Fall/Winter 2024 campaign captured by David Sims. The intimate setting brings a simplicity that allows a conversation between personalities and clothes, where everything has to do with gestures, looks and expressions of the protagonists. This stance enhances an informal, anchored in reality vision of women’s wardrobe, one that is dear to De Sarno’s heart. In a continuous search of freedom of interpretation, the Creative Director create space for the personalities of Loli, Alaato and Jiahui to be themselves without any constraint, a very Gucci standpoint.
Harmonious contrast composes the collection, where rich wools coats are juxtaposed with slip dresses sporting delicate embroideries. Sensuality meets strength and character, defying conventional notions of femininity. Clean-cut silhouettes showcase soft earthy tones highlighted by unexpected bursts of colour. Introducing the new Gucci B bag, the collection’s accessories continue to explore the House’s heritage and reinvent its ancestral codes. With an oversized silhouette and medium-length shoulder strap, the Gucci B bag reminds us of archival pieces from the 1950’s showcasing a strong vintage aesthetic.
Handbags are the reference of the season, with the presence of the GG Milano in the campaign, who made its debut at the Fall Winter 2024 runway. Paying tribute to the vibrant city that inspired it, the GG Milano is the new top handle handbag that every fashion addict will rush to add to their closet.
