IN CONVERSATION WITH SHANTY VIDAL
Numéro Netherlands Digital introduces Shanty Vidal, the beauty expert and entrepreneur redefining luxury in fashion and beauty. From founding a chain of nail salons to gracing Paris Fashion Week and the Venice Film Festival, Shanty’s journey is a masterclass in blending business acumen with artistic passion. With a strategic mindset shaped by her Economics and Finance background, she approaches beauty as a form of self-expression and condence. A devoted advocate of Givenchy, her go-to products like L’Intemporel Blossom Cream and Prisme Libre Loose Powder are essentials in her global routines, balancing practicality with indulgence. Discover Shanty’s insights on beauty trends, cultural inclusivity, and how she leads with authenticity in this exclusive interview.
Your career journey is very unique—starting with founding a chain of nail salons and now influencing the fashion and beauty space. How did your experience as a business owner shape your approach to fragrance and beauty, and what led you to include it as a major part of your current work?
As a business owner in the nail salon industry, I developed a deep understanding of customer preferences and the importance of creating a sensory experience. This honed my attention to detail and appreciation for beauty as a multi-sensory journey, encompassing sight, touch, and even scent. Fragrance and beauty became a natural extension of my work because they’re fundamental to self-expression and confidence. Building a business also taught me the importance of storytelling, which now shapes how I share and connect with audiences in the beauty and fragrance world.
With Winter approaching, beauty often requires extra attention. What are some of the essential Givenchy products you incorporate into your winter routine, and what do you love most about them?
Winter is the perfect time to focus on hydration and glow. I adore Givenchy’s L’Intemporel Blossom Cream, which revitalizes the skin and keeps it supple in colder temperatures. Another must-have is the Le Rouge Interdit Satin Lipstick — its creamy, hydrating formula is perfect for combating winter dryness while adding a sophisticated touch of color. Lastly, the Prisme Libre Loose Powder keeps my skin luminous and fresh, even in dry, harsh winter air. These products balance luxury with practicality, making winter beauty routines feel indulgent yet effective.
As someone who travels frequently for prestigious events like Paris Fashion Week and the Venice Film Festival, how do you adapt your beauty routine to keep yourself fresh and glowing amid busy schedules and different climates?
Travel demands versatility and eciency in my beauty routine. I rely on multi-tasking products like the Givenchy Prisme Libre Concealer to keep my complexion flawless, no matter the time zone. A compact version of the Prisme Libre Loose Powder is always in my bag for touch-ups, ensuring my skin stays radiant and matte. Hydration is also key—I never travel without a bottle of mister healthy glow gel. My routine focuses on maintaining a healthy glow while adapting to diverse climates, from humid Venice to crisp Paris.
You're not only a beauty expert but also an entrepreneur and academic with a background in Economics and Finance from the University of St. Gallen. How does your academic and entrepreneurial background influence the way you view beauty and fragrance?
My academic background instilled a data-driven and strategic mindset, which I bring to evaluating beauty and fragrance trends. I look at market movements, consumer behavior, and sustainability when assessing a product’s relevance and longevity. Entrepreneurship taught me the importance of brand identity and connecting emotionally with an audience, both of which are essential in the beauty industry. For me, beauty and fragrance are more than products—they're investments in well-being and condence, and I approach them with the same analytical and passionate lens I used in business.
We know you serve as a guest lecturer on leadership in finance. Do you find any parallels between leadership in finance and influencing in the beauty industry? How does the idea of “leadership” influence your personal brand and beauty recommendations?
Leadership in finance and beauty share common ground in the need for trust, vision, and adaptability. In both spheres, credibility is earned by staying informed, authentic, and transparent. My personal brand reflects these principles—I aim to lead with integrity, offering recommendations that are well-researched and genuinely effective. Leadership also involves inspiring others, whether through empowering financial decisions or helping individuals feel beautiful and confident. This philosophy shapes everything I share, from product reviews to insights into cultivating self-confidence.
Given your global following and fluency in six languages, how do you cater to such a diverse audience when sharing beauty tips and product reviews, especially with Givenchy’s range of products? Are there any cultural insights you bring into your content?
Fluency in six languages allows me to tailor my content to resonate with dierent cultural nuances. For instance, skincare preferences often vary—Asian audiences prioritize hydration and glassy skin, while European followers focus on timeless elegance. Givenchy’s range of products offers something for everyone, making it easy to cater to diverse tastes. I also celebrate cultural beauty rituals, incorporating them into my reviews to create a globally inclusive perspective. This approach not only enhances relatability but also enriches the content I share.
Finally, looking ahead to 2025, are there any exciting new beauty trends or products you’re particularly excited about? How do you plan to incorporate these into your routine and content for your followers?
In 2025, I’m excited about the rise of AI-driven personalized beauty and sustainable luxury products. I anticipate Beauty Brands will continue to innovate in both areas, oering bespoke solutions and eco-conscious formulations. I plan to integrate these trends by sharing how technology and sustainability enhance beauty routines. For example, I’ll explore customized skincare regimens or zero-waste product packaging. Keeping my followers at the forefront of these developments will ensure they’re not just informed but inspired to embrace the future of beauty.
talent SHANTY VIDAL
locations MANDARIN ORIENTAL SAVOY, ZURICH
