BOSS UNVEILS 2024 HOLIDAY CAMPAIGN STARRING GISELE BÜNDCHEN

BOSS presents its latest holiday campaign, highlighting an elevated collection brought to life with a cast of global talents: Brazilian supermodel Gisele Bündchen, legendary British footballer David Beckham, celebrated Nigerian Afrobeats artist Burna Boy, and acclaimed South Korean actor Lee Jong-suk.

In the campaign, each talent is set against radiant neon lights, stylised in the latest BOSS holiday looks, and embodying the #BeYourOwnBoss aura with effortless style and confidence. The visual theme draws its inspiration of the idea that every BOSS carries a powerful light within them — perfect for the festive season.

Accompanying the campaign, BOSS will enhance the holiday retail experience through a series of pop-up stores. These will feature a variety of products and unique in-store initiatives such as personalised gifts, ribbon machines, and coffee or hot chocolate carts to create a warm and inviting atmosphere. Guests can also enjoy complimentary wrapping services and special gifts with purchases, establishing BOSS as the ultimate holiday shopping destination.

The new holiday collection is now available at BOSS stores worldwide, at boss.com, and through wholesale partners.