BOTTEGA VENETA ANNOUNCES I.N AS BRAND AMBASSADOR

Bottega Veneta today announces South Korean singer I.N as a Brand Ambassador.

Born in Busan, South Korea in 2001, Yang Jeong-in (Korean: 아이엔), known as I.N, is a member of chart-topping K-Pop boy group, Stray Kids.

Trained at JYP Entertainment, I.N debuted as a vocalist with Stray Kids in 2018 with the EP I am NOT. Since then, the group has set new milestones in the music industry, becoming the first act in the history of Billboard 200 to debut at No.1 with their first sixcharting albums.

One of the foremost K-Pop stars, I.N is recognised for his unique vocals and as the “maknae” (youngest member) of the group.Through his solo tracks Hug Me and HALLUCINATION, which he co-wrote and co-composed, I.N has also demonstrated his abilities as a solo artist. With his dedication, energy, and ever-evolving performances, he exemplifies the commitment to excellence and innovative craft at the core of Bottega Veneta. 

“I am honoured to join Bottega Veneta as Brand Ambassador,” says I.N. “As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me.” 

Last September, I.N made his first appearance at Milan Fashion Week to attend Bottega Veneta’s Summer 25 show, where he sat alongside A$AP Rocky and Kendall Jenner.