BURBERRY CELEBRATES OUTERWEAR HERITAGE WITH NEW POP-UP EVENTS

Continuing its 165 year outerwear celebration, British luxury house Burberry organises a series of pop-up events at various global locations. Inspired by UK parks and the outdoors, the pop-ups serve as a vibrant extension of Burberry’s latest campaign ‘It’s Always Burberry Weather.’ Taking its name from an archive slogan referencing the unpredictable British weather, the campaign celebrates Burberry’s long-standing commitment to outerwear. Embracing all weather conditions, the pop-ups, window displays and in-store activations reflect Burberry’s rich history – with warmth and protection at its core.

The design of the pop-ups alludes to tropes often found in the parks of London. Bringing in a sense of the outdoor, a park pavilion was recreated, which typically offers shelter from rain and storm. Guests entering the store can relax on benches and play checkers, bringing a sense of community to the space. The House’s codes take centre stage as well: the Equestrian Knight Design is inset into a pebbledash-effect floor and featured on a weathervane that sits atop the space’s roof. In select pop-ups, a tea hatch also serves classic British refreshments, like flapjacks and Earl Grey tea.

Take a look at some of the upcoming dates below:

Breuninger Munich, Germany, 15 October – 31 January
Shenyang MixC, China, until 16 February
Chongli, China, 29 November – 31 March
Dubai Mall, UAE, 19 November – 3 December
Flannels Leeds, UK, 21 November – 31 January
Shinsegae Centum, South Korea, 20 November – 1 December
Shinsegae Daejeon, South Korea, 4 – 15 December
Chadstone Melbourne, Australia, 29 April – 18 May