CALVIN KLEIN UNVEILS NEW SPRING 2025 CAMPAIGN WITH BAD BUNNY

GRAMMY Award-winning superstar's debut campaign for the brand introduced a new underwear program.

Calvin Klein presented the latest edition of its Spring 2025 campaign featuring three-time GRAMMY® Award-winning artist Bad Bunny. In his debut for the brand, he is seen wearing the revamped Icon Cotton Stretch underwear collection.

The campaign, directed and photographed by the renowned Mario Sorrenti, immersed Bad Bunny in a sensual, immersive world that highlighted his powerful presence and global star status. In the visuals—including a campaign film featuring his hit ‘EoO’—he showcased his authentic self with undeniable confidence in the latest Calvin Klein underwear.

"We’ve been working on this for a while, and it’s amazing to finally see it come to life," says Bad Bunny. "I’m excited and grateful to be part of this iconic campaign. The fact that we shot it in Puerto Rico makes it even more special and genuine."

For Spring 2025, Calvin Klein introduced the innovative Icon Cotton Stretch, a reimagined version of the iconic designer underwear, offering ultimate comfort and refined sensuality. The collection features advanced elements such as a seamless Infinity Bond elastic waistband, a supportive contour pouch, and enhanced shape retention technology for optimal wearability. From briefs to trunks, Icon Cotton Stretch effortlessly combines style and comfort.