CASIO RELEASES NEW G-SHOCK WATCH WITH BASKETBALL PLAYER RUI HACHIMURA

The Casio G-SHOCK family is about to get bigger thanks to the newest GBM-2100RH, the latest addition to the shock-resistant brand. Conceived in collaboration with Rui Hachimura, a Japanese basketball player signed with the Los Angeles Lakers. The toughness of the athlete resonates with the G-SHOCK concept of resistance. Known to create watches that delivers strength against shock, the company signed a global partnership agreement with Hachimura in 2019 to support as he pursues his ascension as a basketball rising star.

The GBM-2100RH is the first of the Rui Hachimura signature models to be based on the GBM-2100, a shock-resistant timepiece featuring an octagonal metal bezel that is equipped with Smartphone Link and the Tough Solar charging system. Taking inspiration from a basketball court, the gold-toned dial employs a wood pattern in transparent printing that evokes the hardwood floor of the basketball court. The symbol 八 (hachi in Japanese, meaning “eight”), representing his name, is engraved at the eight o’clock position, adding a very personal touch. Hachimura’ signature « Black Samurai » logo is engraved on the packaging design, which blends a Japanese sword with the 八 symbol, for an even more unique result.