CELEBRATING CYCLING, COMMUNITY AND CULTURE: TENWAYS EUROPEAN TOUR
words by FLYNN LANZ
TENWAYS is hitting the roads of Europe with its 2025 European Tour, bringing the excitement of e-bike thrills from cities in Germany to the Netherlands to Belgium. Despite the excitement TENWAYS brings to biking, this tour means so much more as it is deeply rooted in a celebration of movement, energy, and community.
Through four months, branching from Spring to Summer, the TENWAYS European Tour will transcend the city street into an environment that fosters vibrant cycling playgrounds from amateur to professional. This high-energy mobile pop-up will land within city hotspots, offering the various communities an opportunity to test ride TENWAYS’ premium e-bikes - this exclusively includes the new and possibly unreleased models. Through these pop up events, this exciting and influential cycling brand will engage with the border public through interactive activities surrounded by an unforgettable atmosphere of local culture, music and great company.
This Tour is symbolic of the ethos TENWAYS brings to the cycling community we see today. They share with us a vision that moves beyond e-bikes and its revolutionary mechanics, and places a focus on greener and more joyful mobility for any person. Since their launch in 2021, TENWAYS has gained traction both on and off the bike paths with being sustainable and accessible to everyone that is stylish and of a high-quality. With increasing accessibility, this brand has attained 1,200 dealer stores across 26 European countries; building a strong community of trust and a love for freedom on two wheels.
Throughout this tour, you are sure to expect free e-bike test rides, music and DJ sets to fuel your ride, local business collaborations within your beloved neighbourhoods, family-friendly fun jammed-packed with games, testings and giveaways, exclusive merch and prices from TENWAYS, discounts, and free onsite repair services.
The TENWAYS Tour is set to be rolled out into 14 cities across three notable countries in Europe - kicking off in the Netherlands, the European capital of cycling. Further details on specific dates and locations are made available via their online platforms. The tour is set to kickstart in Utrecht on March 26 and will commence until it reaches Germany in July 2025. The TENWAYS European Tour gives us the ability to rediscover our joy for cycling, whether you’re a seasoned cyclist, a city explorer, or simply looking for an enjoyable day out - this is an unmissable invitation to ride and connect.
Tour locations and dates
Netherlands | March – April 2025
Utrecht – Hoog Catharijne: 26-30 March/ 2-6 April
Amsterdam – Station Bijlmer ArenA: 9–13 April
The Hague – Centraal Station: 16–20 April
Rotterdam – Centraal Station: from 23 April
Belgium | April – May 2025
Antwerp – Central Station
Bruges & Ghent – Bruges Station & Gent St.-Pieters
Brussels – Docks Bruxsel
