CHANEL BEAUTY CELEBRATES WINTER MAGIC WITH NEW POP-UP

This festive season, Chanel Beauty opens its Chanel Winter Tale pop-up in de Bijenkorf in Amsterdam. In the temporary pop-up, visitors can get a taste of an exclusive experience with the Maison’s Holiday Fragrance, Beauty creations, and dedicated activities in the theme of the collection. 

Guests can get a first look at the 2024 Limited Edition Holiday collection, which features a N°5 Collector’s Edition Eau de Parfum and a Chanel make-up capsule from the House’s studio and the Cometes Collective Valentina Li. Additionally, these special moments can get captured through a devoted photo space, close to a cherised christmas tree and decorated gifts. Moreover, using Augmented Reality, visitors can take pictures with digitally made snowflakes in the background, offered by a QR-code that phones can scan. To create physical snowflakes however, the House offers a workshop where guests can make their own Christmas decorations.

To make the experience even more memorable, Chanel’s beauty advisors are readily available for skincare advice and a flash touch-up, using the latest holiday makeup collections. And finally, visitors can create their own personalised best wishes cards to send to friends, family, and loved ones.

The pop-up experience is open till January second and can be found on the ground floor of de Bijenkorf.