CIARAN DEBUTS ITS FIRST MENSWEAR COLLECTION

CIARAN debuts its first menswear collection, seamlessly blending refined tailoring with the raw energy of street style. Designed with a global mindset and made in Portugal, CIARAN reimagines contemporary menswear through sharp silhouettes, effortless structure, and responsible design. The collection introduces relaxed yet elevated tailoring, functional designs, and premium, sustainably sourced fabrics. With a commitment to quality over quantity, CIARAN drops in intentional small batches, ensuring each piece is built to last.

Materials used for this collection include cotton jerseys, heavy & lightweight twill, and unbrushed terry, ensuring a balance of quality, sustainability, and comfort. Key styles include baggy chinos in lightweight cotton twill, baggy shorts in heavy cotton twill, the SOL relaxed t-shirts in cotton jersey and the GEO Hoodie in unbrushed heavy terry. All organic and offering a relaxed yet tailored silhouette.

CIARAN has partnered with AI technology company Genera to revolutionize its lookbook creation. While CIARAN remains committed to using real models in its campaigns, it leverages Genera’s AI-driven technology to enhance efficiency and sustainability. By transforming raw sketches into hyper-realistic digital visuals, the technology helps minimize traditional photoshoot costs, reduce waste, and streamline content production. This approach also reduces the need for physical samples, making the development process more sustainable. The collaboration allows the brand to maintain its high standards of craftsmanship while embracing the future of fashion through responsible and cutting-edge technology. With a dedication to sustainability and timeless design, CIARAN is redefining men’s fashion, combining responsible design with enduring quality. Rooted in the spirit of Lisbon, CIARAN embraces minimalist aesthetics, innovation, and creativity.
The first drop will launch on February 27, 2025