DAILY PAPER OPENS A NEW FLAGSHIP STORE IN AMSTERDAM

Located at Leidsestraat 27, in the heart of the Amsterdam, Daily Paper embarks on a new chapter as it opens a brand new flagship store in the Dutch capital. The building has a rich history, dating all the way back to the city’s first major expansion in the 17th-century. Illuminating the evening hours, the exterior features the Daily Paper branding and its iconic shield logo in a bus sign style.

The store itself spans over two floors. Visitors entering through the glass door are welcomed with a light, grey-warm colour palette, complemented by pops of navy blue. Ceramic floor tiles are paired with wooden furniture, finished with a blue lacquer that reveals the material’s natural grain.

In the second part of the store, you’ll find the dressing room area, which stars a carpeted floor and ceiling-high mirrors. The stairwell is painted in a lavender blue and leads you to another floor to enjoy shopping. Throughout the ground level and first floor, various stainless steel clothing racks are dispersed with clothes and accessories displayed in a clear overview. And with over 180 square meters of retail space, the store offers plenty of room for potential community gatherings.

You can visit the store now and can look for specific opening hours here.