DAVID BECKHAM STARS IN NEW BOSS ONE BODYWEAR CAMPAIGN

This January marks a new beginning for BOSS, as they launch their BOSS ONE Bodywear collection. Consisting of premium-quality men’s underwear essentials, including trunks, briefs, tank tops and T-shirts in minimalist black and white hues, this new line is a new long-term partnership between the brand and David Beckham. Crafted from a figure-hugging blend of cotton and elastane, the selection offers all-day comfort and confidence.

The campaign, designed by Team Laird agency and shot by Mert and Marcus, follows Beckham returning into his New York City warehouse apartment. Distinctive cinematic style of the iconic photography duo pulls the viewer in as we watch Beckham underdressing and revealing the black BOSS ONE trunks. All there is left to say: ‘Victoria Beckham, congratulations!’

To celebrate the launch of the line, BOSS hosted an event in the subterranean Lightroom exhibition space. Guests were welcomed by immersive light shows, followed by campaign film screening and after party with DJs Mark Ronson and Honey Dijon, while sipping on Golden Martinis provided by luxury gin brand Seventy One.