DISCOVER BACARDÍ AND PATTA’S FIRST POP-UP EVENT IN AMSTERDAM

Today, November 1st, Bacardí and PATTA are set to hold their first collaborative pop-up event in Amsterdam in a series of three. The night promises to be filled with a fiery passion for music, authenticity, and a shared family feel. The fun twist, however, is that the location of the party will only be revealed a few hours prior to the opening through the official channels of PATTA.

Earlier this month, the two brands announced their ‘Do What Moves You’ motto, a way of life that encapsulates the sentiment of being together and celebrating family. Now, a few months after PATTA’s anniversary party in Melkweg, Bacardi and PATTA team up again for a sure to be unforgettable night. It’s the first in a series of three exclusive pop-up events.

During the party, there will be a unique chance to obtain items from an exclusive Bacardí x PATTA merchandise collection. The items will not be for sale, but will be divided on a first come, first serve basis. A T-shirt in the capsule showcases co-branded artwork, designed specifically for this partnership, with the word ‘Amor’ intertwined. It reflects PATTA’s “out of love and neccessity, rather than profit and novelty” philosophy, and is a subtle wink to the Spanish vernacular of the Bacardí family. More merchandise will be revealed during the two next pop-up events.

Bacardí Rum will additionally provide the night with its iconic cocktails, as well as a new Bacardí x PATTA cocktail. And the musical line up, carefully curated by PATTA Soundsystem, will include Armel Bizzman, Ezri Jadeb2b, Ike Melchizedek, Kinnary, Rockefellababe, and Tyrone Marcio amongst others.

The party is free to attend for everyone above the age of 23, with doors opening at 20:00. Be sure to keep an eye out on the PATTA social media channels, for the reveal of the location and a RSVP link, because availability is limited.