GANNI AND NEW BALANCE JOIN FORCES FOR FRESH FOAM TRAINERS

Danish fashion brand GANNI collaborates with New Balance on novel Fresh Foam Trainers, available in two different colourways: a racing red and a pink-accented silver. The long-standing partnership between the brands reflect their shared commitment to creativity and boundary pushing. Building on the success of their previous capsules, the new collection promises to embody the essence of both brands while introducing fresh, bold GANNI details.

"We’re thrilled to launch this collaboration with New Balance, where the energy and concept of movement truly take centre stage. This collaboration continues to inspire us, and I love the creative freedom and mutual respect it represents. Our take on the Fresh Foam Trainers captures a spirit of freedom, individuality, and joy—a lifestyle sneaker that’s perfect for everyday wear,” says Ditte Reffstrup, creative Director of GANNI.

Designed with dramatic cushioning and flexibility for support and breathability, the sneakers are made with 100% recycled polyester in some of the shoes internal components: its lining, reinforcers, and bindings. With great detailing, the sole has a futuristic look and the end of the laces are adorned with a GANNI butterfly charm. The collection is now available in select GANNI flagship stores, as well as online via the website’s of NewBalance and GANNI.