GUCCI INTRODUCES NEW SPRING/SUMMER 2025 CAMPAIGN ‘WHERE LIGHT FINDS US’
The Gucci Spring Summer 2025 campaign ‘Where Light Finds Us’ is a mesmerising dance of light and shadow, movement and stillness. Conceived by Creative Director Sabato De Sarno and brought to life by Xavier Dolan, it tells a story of two souls, Yara Shahidi and George MacKay, connecting in moments where sunlight transforms the ordinary into the extraordinary.
“This campaign is a celebration of humanity at its most vivid and tender. Xavier Dolan captures those rare, magical moments where love and connection unfold in their purest form. Light becomes a metaphor for authenticity, vulnerability, and the beauty of shared emotions.”
The collection seamlessly weaves into this story, merging the ideas of simplicity and complexity. Airy fabrics meet structured silhouettes, vibrant hues blend with unexpected touches of colour, and the reimagined Bamboo 1947 bag balances timeless heritage with modern sophistication.
Under Dolan’s masterful direction, the campaign becomes an invitation to feel. Light reveals intimacy and connection, turning fashion into a celebration of humanity’s most fragile yet extraordinary moments.
TEAM CREDITS:
creative direction SABATO DE SARNO
art direction RICCARDO ZANOLA
photography and direction XAVIER DOLAN
styling FRANCESCA BURNS
makeup AARON DE MEY
hair JAWARA