JENNYFAX INVITES US TO ‘COME TOGETHER’ WITH THEIR SS25 COLLECTION

Presenting for the first time in Paris, JennyFax is a Tokyo-based label founded by designer Shueh Jen-Fang. The philosophy of the brand rest the will to empower girls to boldly express themselves and come out of their shells. JennyFax’s acidulous style expands from Japan to Taiwan and is on its way to conquer Europe with a vibe borrowed to the coolest corners of Shibuya.

JennyFax’s Parisian presentation showcased 7 striking looks, each embodying a character with a unique personality. Either it being a boyish bar manager, a girl addicted to Lolita fashion, a mother on a family vacation or a secretary on her way home from work, each outfit perfectly reflects the story behind each avatar, like a uniform of the self. Shueh Jen-Fang’s desire to uplift women in their daily lives is illustrated by a silicone corset made with a 3D scan of the designer’s body, encouraging to dress ‘just as you are’. Challenging conventional beauty is at the heart of Shueh Jen-Fang’s art, with unconventional models presenting the outfits and styling that restructures the norms.

The highlight of the collection is a lingerie-docking dress showcasing an intricate layering giving the illusion of lingerie being juxtaposed over the dress instead of underneath it. This mirrors Shueh Jen-Fang’s unique approach to garments, by deconstructing and finding the fun in making clothes. She wants to encourage people to enjoy their favourite lingerie as part of their outerwear, to transgress rules and bring to fashion its original purpose: enjoying the process and feeling beautiful in what you wear. In the Lolita-style items, JennyFax collaborated with globally renowned Lolita fashion brand “Angelic Pretty” for the garments, shoes and bags.