LACK OF GUIDANCE LAUNCH THEIR TAKE ON THE ICONIC ASICS SNEAKER

Amsterdam-based Lack of Guidance is stepping into the world of sneakers with their first-ever footwear release, teaming up with ASICS for a fresh take on the GEL-QUANTUM 360 VIII. The inspiration for the new sneaker was ASICS’ legendary 1998 Japan goalkeeper jersey—arguably one of the best football kits ever.

The result is a sleek black and orange colour-way, with fiery mesh accents and silver details. It’s a perfect fusion of performance tech and Lack of Guidance’s signature football-inspired aesthetic. Dropping first on January 31 via Lack of Guidance’s online store and their Amsterdam location, the sneaker will see a wider release on February 7 at select retailers worldwide.

With all proceeds from the initial Lack of Guidance sales going toward Football Beyond Borders, an organisation using football to support young people in education, Lack of Guidance and ASICS are making this collaboration truly special.