LOUIS VUITTON REVEALS NEW 2025 WOMAN’S CRUISE CAMPAIGN SET AGAINST A BARCELONIAN BACKDROP

Louis Vuitton just unveiled a new campaign for its 2025 Woman’s Cruise campaign. Shot by Jamie Hawkesworth, the photoshoot features pieces from the House’s Cruise runway held in Barcelona. Set against a beautiful architectural backdrop in the same city, the campaign evokes a vibrant, escapist aesthetic.

Inspired by the vision of Nicolas Ghesquière, artistic director of women’s collections, the campaign captures Barcelona’s most remarkable landmarks. From the whimsical curves of La Pedrera to the colourful views from the Fundació Joan Miró, each location provides a unique canvas for the collection’s striking silhouettes. Hawkesworth’s imagery portrays the models in both static and dynamic poses, evoking the spirit of travel and luxury. The campaign encapsulates the essence of Ghesquière’s Cruise vision, creating an interplay between past and present, fashion and architecture.