LOUIS VUITTON UNVEILS SPRING/SUMMER 2025 MEN’S COLLECTION BY PHARRELL WILLIAMS

Louis Vuitton unveils the campaign for 'Le Monde Est à Vous', the Spring-Summer 2025 Men’s Collection by Pharrell Williams. Staged at La Maison de l’UNESCO in Paris, the visual exploration expands on the frames of the runway show presented at the site’s monumental open-air grounds in June 2024.

Constructed in 1958 in the name of unifying humanity in world peace through culture, La Maison de l’UNESCO sets the figurative foundation for a campaign devoted to the LVERS ideology at the heart of Louis Vuitton. A driving force for the Studio Prêt-à-Porter Homme, the LVERS mentality connects the global community that surrounds it: likeminded humans united by an appreciation for discernment, savoir-faire and travel as an eternal source of vitality and enlightenment. Underpinned by its core values of warmth, welcomeness and wellbeing, the LVERS philosophy is observed in the symbolic motifs and inscriptions that grace the collection and the images that form its context. Honouring Louis Vuitton’s mind-expanding travel genes, it illustrates the degrees of similarities that bind us together across the globe.

The campaign – photographed by Stef Mitchell – portrays a young ensemble cast as next-generation diplomats roaming the building’s international halls and gardens. Capturing the collection’s themes of unity in human diversity and the world of tomorrow, the images immortalise the travel-centric notion of the global dandy in his many international guises.

Speedy P9 / Bag: the illustrious Speedy P9 re-emerges in a series of tonal black adaptations, as well as faded fluo colours as if blanched by the sun, in several sizes including the new Speedy 30.