NUDE PROJECT LAUNCHES ‘WOMAN’ CAMPAIGN

Nude Project, Spain’s fastest-growing streetwear brand, takes a bold step forward with "Woman," its first collection designed exclusively for women. Departing from its signature unisex approach, this drop introduces a distinct women’s category, marking a new era for the brand.

Available in stores and online starting today, the collection offers a versatile range of 50 pieces, from everyday essentials to statement designs. Think cowboy-inspired denim, '90s-style jeans, edgy lace pants, and ultra-soft teddy coats—pieces that cater to every aesthetic.

The campaign, featuring Victoria de Marichalar and Belén Esteban, has already amassed over 1 million views within hours of its release. Shot at the Hotel AC Santo Mauro and captured by Pepe Herros, the ad plays on contrasts—two women from different worlds, styled in the same outfit but with completely distinct vibes, emphasizing the collection’s adaptability.

"With 'Woman,' we wanted to capture the essence of the Nude Project woman—bold, free, and multifaceted," says Bruno Casanovas, co-founder and creative director. "Victoria and Belén perfectly embody this duality—different yet equally powerful.”

After five years of redefining Gen Z streetwear, Nude Project is officially expanding its brand identity. With this launch, the company is restructuring its stores and e-commerce platforms to introduce a dedicated women’s section, solidifying its commitment to the female audience.

From cozy track sets to statement-making lace pants and Y2K denim, "Woman" blends femininity with streetwear edge, offering something for every style. Whether it’s the "Sophisticated Cowgirl" leather set, the "Coldest Jacket" teddy coat, or the "Illegal Denim Jeans," the collection delivers bold, trend-driven pieces that capture the Nude Project DNA.