RAG & BONE OPENS ITS FLAGSHIP STORE IN AMSTERDAM

Rag & Bone has officially opened its flagship store last Thursday in Amsterdam at Heiligeweg 36, marking the brand’s first European location. This Amsterdam store is part of the brand's larger European expansion, with Düsseldorf set to open in the summer.

Spanning 5,000 square meters over two floors, the store blends modern design with elements of the building’s original architecture. Vintage wooden furniture and carefully curated lighting add warmth and character to the space. The store’s layout is functional and comfortable, with a focus on its denim collection, which is featured prominently across both levels. The women’s bags collection is also a highlight, displayed near the stairs, while the men’s department stands out with preserved original wooden floors that create a welcoming atmosphere.

With 39 stores in the US, UK, Australia, and Japan, Rag & Bone has expanded globally, now available in over 53 countries through boutiques and department stores. This Amsterdam flagship represents a major step in the brand's growth, solidifying Rag & Bone's presence in the European market.