TAG HEUER AND ORACLE RED BULL RACING RELEASE NEW WATCH MODEL

TAG Heuer teamed up with Oracle Red Bull to create the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing watch Edition. After numerous podiums and race victories, the two brand are beck together in high gear, ready to ravish customers with a new unique watch.

Seamlessly blending advanced technology with the thrill of the race, this new model is the testimony of TAG Heuer and Oracle Red Bull Racing’s indefectible relationship. Since the beginning of their partnership in 2016, the two labels have grown into close collaborators, sharing values of precision, innovation and relentless pursuit of performance.

After the successful launch of the TAG Heuer Formula 1 x Red Bull Racing Special Edition, the new TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition is set to transcend the conventional timepiece, representing the essence of racing excellence. 

A new tailored digital experience will be available with the release, offering customers the freedom to choose between four specific watch faces.  For example, the hero watch face, named “Season,” displays flags along the bezel, highlighting the current country where the team is competing over the weekend. The second watch face, “Asphalt,” features textured backgrounds inspired by the racetrack, adding a dynamic visual element to the user experience. Those features highlight TAG Heuer and Oracle Red Bull Racing’s concern to propose a personalized and unique experience to their customers, while pushing boundaries in the field. An application will be ready to download, providing fans a comprehensive view of Oracle Red Bull Racing journey throughout the year.