TAG HEUER IS BACK AS OFFICIAL TIMEKEEPER OF FORMULA 1
TAG Heuer will return as an Official Partner for Formula 1 as the sport celebrates its 75th anniversary. With a rich history in Formula 1 spanning over seven decades, 2025 marks the revival of a special partnership that embodies luxury, precision, innovation, performance, and speed.
TAG Heuer was the first luxury brand to have its logo appear on a Formula 1 car in 1969, the first to sponsor a team in 1971 and, with 239 wins, 613 podiums, 9,471 points, 11 World Constructors’ Championships and 15 World Drivers’ Championships to its name through its associations with teams, it is one of the most successful brands in history to be associated with Formula 1.
“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport. With their focus on innovation, accuracy and excellence, they are a natural partner, and I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year.”
