THE STANDARD, BRUSSELS TO OPEN SPRING 2025
words by NATALIE GAL
After the successes of The Standard, London (2019) and The Standard, Ibiza (2021), The Standard Hotel brand is ready to embark on its next chapter in Europe this spring with the debut of its newest hotel in Belgium’s lively capital – welcome to The Standard, Brussels.
The award-winning in-house Standard design team was led by two icons of Belgian architecture: Jaspers-Eyers Architects and Bernard Dubois Architects. Their creative vision draws inspiration from post-war modernism, reconnecting with the neighborhood’s architectural roots, a dynamic mixed-use complex that combines apartments, shared spaces, offices and hotel. With 200 rooms and suites, spread across 28 stories, the property reflects a multifaceted view of the city.
The series of thoughtful features elevate The Standard’s distinct, well-known character. On the ground floor, a botanical garden will offer a peaceful retreat, blending natural beauty with urban tranquility. On the 29th floor, Lila29, a restaurant and bar will offer stunning 360-degree views of Brussels. To enhance the comfort of the guests, for the first time, The Standard will introduce extended-stay Suites for guests visiting Brussels for weeks or months on end.
Each of the 200 guestrooms will feature intricate wooden millwork and playful use of shapes, particularly circles. Influences from 1970s American and postmodern Japanese architecture are seamlessly woven with elements of 1930s Belgian design—such as the work of Henry Van de Velde—creating a distinctive fusion of global, American, and local references. The result is a space that feels inviting, warm and comforting.
