WILLOW SMITH IS THE NEW FACE OF ACNE STUDIOS F/W24 CAMPAIGN

For their Fall/Winter 2024 campaign, Acne Studios called out musician, author and creator Willow Smith to be the face of the collection. Under the expert lens of Jordan Hemingway, the campaign extends the futuristic, mechanical mood of the F/W24 show.

A series of intimate portrait depicting the artist dressed in leather and denim looks very Acne Studios compose the campaign, infused with her signature serenity and strength. This season is all about empowerment, strong silhouettes presenting sculpted lines enhance the allure and present an unapologetic twist on the feminine wardrobe.

The metallic set reflects Willow’s bold personality, and her graphic poses bring movement to the oversized denim garments. Styled with accessories from the FW24 runway, the Multipocket ‘tool bag’ has been revisited in tactile new crinkled and studded iterations, while the Bowling ‘bowling bag’ sports a metal plaque and has been reimagined in multiple sizes.

Acne Studios’ raw, industrial identity emanates from these images, rooting the brand in its iconic aesthetic and promising exciting things for the future.

The FW24 collection and accessories will be available in Acne Studios stores worldwide and online at acnestudios.com