RECAP OF THE WEEK BY NUMÉRO NETHERLANDS
editor MARIE–PAULINE CESARI
words ELIANA CASA & CLAUDIA AISA
Amid the excitement and whirlwind of Paris Fashion Week, we are taking a moment to dive into the most thrilling updates of the week. Kicking things off is the announcement of Ludovic de Saint Sernin as Jean Paul Gaultier’s next guest designer, followed by Gucci’s much-anticipated return to London with a campaign shot by Nan Goldin. Don’t worry, we’ve got all the highlights you need to stay energized as fashion month rolls on.
LUDOVIC DE SAINT SERNIN IS JEAN PAUL GAULTIER’S NEXT GUEST DESIGNER
Since Jean Paul Gaultier departed from his eponymous brand in 2020, we have eagerly anticipated the announcement of new guest designers, much like children waiting for Santa Claus on Christmas. This time, the spotlight shines on Ludovic de Saint Sernin, known for his audacious approach to gender fluidity and body positivity. After departing from his role as creative director at Ann Demeulemeester last year, we can hardly wait to see what Ludovic has in store for Jean Paul Gaultier’s Haute Couture collection in January 2025.
GUCCI RETURNS TO LONDON FOR ITS BLONDIE CAMPAIGN, SHOT BY NAN GOLDIN
Gucci makes a highly anticipated return to London with its latest Blondie bag 2025 campaign, captured by the iconic photographer Nan Goldin. “We Will Always Have London” is a tribute to a city that holds special significance for the brand and its founder, Guccio Gucci. Featuring fashion and music legends Debbie Harry and Kelsey Lu in starring roles, the ad opens with Harry in the back of a taxi, while Blondie’s 1979 hit “Heart of Glass,” performed by Lu on her cello, sets the mood as we see evocative glimpses of the gray London skyline and a youthful crowd. Goldin's distinctive photographic style infuses the collection with a raw, vibrant energy that stands out refreshingly from traditional high-fashion campaigns.
JACQUEMUS PRESENTS NEW MENSWEAR CAMPAIGN STARRING JULES KOUNDÉ
Jacquemus knows how to score a goal with its marketing campaigns. This time, the brand unveils its latest menswear campaign, titled "La Casa," featuring French footballer Jules Koundé. The collection artfully blends Jacquemus’ minimalist design with Koundé’s dynamic presence, offering a fresh perspective on contemporary menswear. Set against an elegant backdrop, the campaign showcases tailored pieces that embody Jacquemus’ refined yet relaxed aesthetic. This collaboration brilliantly bridges the worlds of fashion and sports, providing a unique lens on modern men’s style.
LEVI’S TEASES COLLABORATION WITH BEYONCÉ
Levi’s has just teased a collaboration with none other than Beyoncé, and it’s set to be a major moment in fashion. This partnership promises to combine Levi’s classic denim heritage with Beyoncé’s iconic style and influence, offering a fresh take on timeless pieces. Fans of both fashion and music are eagerly awaiting what’s sure to be an unforgettable collection, reflecting the creativity and boldness of this powerful duo.
BELLA HADID MAKES HER COMEBACK ON THE RUNWAY FOR SAINT LAURENT
After a two-year absence from the fashion spotlight, Bella Hadid gracefully stepped off her horse and made a stunning return to the runway for Saint Laurent’s latest SS25 collection. Channeling Yves Saint Laurent himself, Bella appeared in a sleek black ensemble reminiscent of the designer's timeless style, exuding the brand's iconic elegance. Her presence felt like a tribute to Yves, adding a sense of nostalgia and sophistication to the show. Bella’s comeback was undeniably a highlight, injecting extra excitement into an already anticipated event.
