HENDRICK’S OASIUM: A GIN-FUELED MIRAGE

Some things are too surreal to be true, yet here we are. Is it a bird? Is it a fever dream? Is it a desert dehydration-induced delirium? No—just another unexpected stroke of genius from Hendrick’s Gin. Enter HENDRICK’S OASIUM, the latest limited-edition release from the mind of master distiller Lesley Gracie. A bottle filled with lush green botanicals, cooling herbs, and a citrus brightness sharp enough to cut through even the most sweltering heat, OASIUM is not just a gin—it’s an escape.

This time, inspiration struck in the most unlikely of places: the middle of a desert, mid-game of camel polo. As absurd as that sounds, it’s exactly the kind of story you’d expect from Gracie, whose knack for distilling eccentricity into liquid form has made Hendrick’s a category of its own. “I was feeding my camel a cucumber—it was a moment. He loved it. I loved it. And somehow, that turned into a gin.”

But OASIUM is more than a whimsical idea. It builds on Hendrick’s signature DNA, layering its familiar floral notes with vibrant citrus and the kind of herbal complexity you’d associate with an oasis—if, of course, you had the luxury of sipping gin in one. It’s a bottle that brings refreshment in every sense of the word, made to be poured long over ice, preferably with tonic and a slice of cucumber, or better yet, in the OASIUM Fizz—a bright, grapefruit-driven take on a Paloma.

If there’s one thing that makes OASIUM even more enticing, it’s the fact that it won’t be around forever. Like all releases from Hendrick’s Cabinet of Curiosities, this edition is fleeting, a moment in time captured in a bottle. It will appear on shelves from March 1, 2025, a brief oasis before it disappears into the sands two years later.

Hendrick’s has never been a brand that follows convention, and OASIUM is no exception. It’s not just about making gin—it’s about creating a world, as well as a feeling. A story worth tasting. And if that story happens to involve a camel and a cucumber, well, so be it.