VEL LAUNCHES PURR WITH A SIX TRACK COMPILATION
Vel unveils the first-ever VA on her new label, PURR, marking a significant milestone in her rising career. Titled P:\URR(V1)_pleaseinsert_ILOVEYOU, this six-track compilation, featuring six incredible artists, is ready to infiltrate the electronic scene.
With P:\URR(V1)_pleaseinsert_ILOVEYOU, Vel curates a lineup of fearless programmers. Each track will execute in the club environment, embedding ASMR-like frequencies and sonic patterns that phish the listener’s senses. This release encrypts a new strain of fast, introspective, cerebral electronic music. With mastering entrusted to In Aeternam Vale and visual identity crafted by Yann Rachon, this release is set to deploy worldwide, embedding its signature into the circuitry of contemporary electronic music
Following numerous standout trackson various compilations, three debutEPs (XX Lab, Unusual Records), and her highly anticipated LP onMamaTold Ya, Vel is ready to leave her permanent mark on the scene. In 2025, Vel launches PURR, her new imprint. With this label, Vel aims to showcase a fresh sound and anew scene that stands apart from the traditional techno releases we know today: producers who take risks and push electronic music into a new encoded reality. Revered and reverberated, with a strong emphasis on textures, bass, vibrations, and resonances, Purr is purring.
