A UNIQUE BLEND OF DANISH AND MOROCCAN FLAVOURS: RIAD NO37 IS THIS AND EVEN MORE

words by ELIANA CASA

How do you unite two worlds seemingly worlds apart into one harmonious experience? At Riad No37, the possibilities are limitless. Our Editor-in-Chief, Timotej Letonja, had the rare opportunity to explore this extraordinary retreat nestled in the beating heart of Marrakech—a place where contrasts collide and create something truly exceptional. In a city renowned for its opulent palaces and dynamic culinary landscape, Riad No37 stands apart, offering an immersive escape that redefines the essence of luxury.

WHERE DANISH MINIMALISM MEETS MOROCCAN ARTISTRY

Riad No37 is a masterful blend of Danish minimalism and Moroccan artistry—a seamless fusion of clean, contemporary lines with rich, textured craftsmanship. Scandinavian simplicity meets the bold intricacy of Moroccan heritage in every room, creating an atmosphere that is at once modern and timeless, serene yet full of character. Here, the pared-back elegance of Danish style finds a perfect partner in the warmth and color of Morocco, offering a space that is both calming and inspiring. It’s a design ethos that invites reflection, evokes tranquility, and cultivates a sense of quiet luxury.

NO RESTAURANT, BUT A PRIVATE CHEF FOR AN ELEVATED DINING EXPERIENCE

To start the day on the right note, guests are treated to a complimentary breakfast, served either on the rooftop with breathtaking views or in the downstairs dining room. Eschewing the traditional restaurant model, this intimate riad offers a deeply personalized dining experience. Guests have the privilege of enjoying the talents of a private chef, whose creations are thoughtfully curated around individual preferences, with every ingredient freshly sourced and a strong attention to sustainability. For Timotej, this bespoke culinary journey was a revelation: each course was not merely a dish, but a work of art, meticulously crafted to delight the senses and evoke emotions. It was an experience that transcended mere dining, elevating it to a deeply personal ritual of indulgence.

THE ROOFTOP SANCTUARY: A HAVEN OF PEACE AND LUXURY ABOVE MARRAKECH

The crown jewel of Riad No37, however, may just be its rooftop terrace, a serene oasis perched above the hustle and bustle of the city. With a private swimming pool offering sweeping views of the Marrakech skyline and the distant Atlas Mountains, it’s a space designed for reflection, relaxation, and rejuvenation. Whether sipping a cocktail beside the pool or simply soaking in the sun-drenched vistas, the terrace is a private sanctuary that feels worlds away from the vibrant city below. Here, the pace slows, and time feels suspended—a perfect contrast to the energetic pulse of Marrakech.

For those seeking more than just a stay, but an experience that seamlessly fuses luxury, design, and culture, Riad No37 is a destination like no other. Timotej’s visit serves as a testament to the riad’s dedication to offering a truly bespoke hospitality experience—one where every moment is thoughtfully curated, every detail considered, and every guest made to feel utterly unique. From the personalized dining experiences to the serene elegance of the design, Riad No37 is not just a place to rest—it’s a celebration of what it means to live well, to indulge in beauty, and to connect with the spirit of both Morocco and beyond.

photography CLEMENTE VERGARA

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