BACARDÍ AND FRENNA UNITE FOR A SUMMER OF CULTURE AND CELEBRATION
words by MAREK BARTEK
Festival season began with a statement as BACARDÍ unveiled something unexpected at Paaspop. CASA BACARDÍ, already a magnetic hub for festival-goers, became the stage for an unannounced takeover by Frenna. Without fanfare or formalities, he and his dancers emerged, moving organically through the festival grounds. By the time they reached the stage, the atmosphere was electric, a spontaneous eruption of energy that felt both intimate and unstoppable.
Besides an amazing surprise set, this moment also marked the start of Frenna’s new partnership with BACARDÍ. The two are teaming up for a broader creative collaboration, with a focus on culture, community, and a feeling of freedom and connection.
“I wanted to do something different, something that stands out and brings people together. It was a really dope experience that actually started when we stepped off the mainstage. Together with my dancers, we created a real takeover across the festival grounds, walking toward CASA BACARDÍ to deliver a surprise performance. I had my own crew around me and visitors joined in, dancing along behind us — you could feel the connection everywhere.”
Missed the magic at Paaspop? Don’t worry, you still have four chances to experience CASA BACARDÍ this year:
May 5 – Het Amsterdams Verbond, Amsterdam
For the very first time, BACARDÍ joins the iconic Verbond line-up, celebrating freedom, culture, and connection at the heart of the city.
June 7–8 – Amsterdam Open Air
Two days of creativity, music, and style, as CASA BACARDÍ brings its unmistakable energy to one of Amsterdam’s most beloved festivals.
August 1–3 – Solar Weekend, Roermond
A milestone edition: Solar celebrates its 20th anniversary, with CASA BACARDÍ right at the center of the festivities.
August 15–17 – Lowlands, Biddinghuizen
The perfect closing to the festival season, at Lowlands, CASA BACARDÍ will once again transform into the ultimate living room of the festival: a place where freedom, music, and connection come together.
And to celebrate 125 Years of the ‘BACO’ — BACARDÍ & Cola — we have thee recipe on how to prepare your own BACO this summer:
Fill a highball glass with ice
Add 50ml of BACARDÍ Carta Blanca
Top up with 100ml of ice-cold cola
Stir gently and garnish with a lime wedge