FROM PEAKS TO BEATS: AN UNFORGETTABLE WINTER ESCAPE WITH SMILEY®
This winter, Smiley® and Numéro Netherlands took their partnership to the stunning Les Deux Alpes, creating a three-day winter escape that blended adventure, music, and showcasing a curated selection of Smiley-branded collaborations.
The purpose of this trip extended beyond celebrating the joys of the season—it was a platform to showcase Smiley’s innovative licensed products and their partnerships with renowned global brands. Among the featured brands were Moschino, Market Studios, and Biancoperla, whose designs brought Smiley’s ethos of positivity to life in tangible, stylish forms.
The journey began with a warm welcome at our cozy Alpine destination, where content creators, Smiley friends, and adventurers gathered for a delicious dinner of local dishes. That evening, the Rise Festival, perched at the summit of Mont Blanc, set the tone for the trip. Dancing under the stars to electrifying sets from DJs like Mall Grab and Chase & Status, surrounded by snow and glowing lights, was a breathtaking experience.
Day two was all about the slopes, where guests donned the exclusive Smiley | Numéro Netherlands balaclavas and embraced the thrill of skiing and snowboarding. From beginners mastering their first turns to seasoned skiers tackling challenging runs, the camaraderie and shared laughter were unforgettable. As the sun dipped below the horizon, we returned to the festival, where pulsating beats and a vibrant crowd created an atmosphere beyond words.
On the final day, a spirited dog hike through snowy trails provided a unique way to connect with nature, followed by a festive farewell dinner where we toasted to new friendships and cherished memories.
From Ibiza’s beaches to Mont Blanc’s snowy peaks, this collaboration with Smiley is a celebration of creativity, adventure, and community. To everyone who joined us—thank you for making this experience extraordinary. Until the next adventure!
About The Smiley® Company:
Smiley® has been spreading joy and optimism to generations since its inception by French journalist Franklin Loufrani in 1972. What began as a simple symbol urging newspaper readers to “Take the Time to Smile” has evolved into a global icon representing positivity, creativity, and cultural influence. Smiley® 's partnerships span across industries, including fashion, homeware, and food, collaborating with leading brands like Moschino, Loewe, and LA-based Market Studios.
photography OSCO STUDIOS
