MARTINI TOOK THE AMSTERDAM TERRACE FESTIVAL BY A STORM WITH THEIR NEW DARE TO BE CAMPAIGN
After a successfully ravishing dinner at Nonna restaurant hosted by Thijs Boermans, Martini brought its immaculate vibes at the Amsterdam Terrace Festival. Inspired by their latest Dare to Be campaign, the brand celebrated International Spritz Day in style with tasty homemade MARTINI Spritz cocktails. Adding a modern twist to the legendary drink, MARTINI surfs on the mindful consumption trend and proposed to its guests low and non-alcoholic beverages, to encourage responsible partying.
With snacks, drinks and gezelligheid (conviviality) as leading mantras, MARTINI celebrated aperitivo culture in authenticity and style. Emphasizing the idea that well-being and controlled alcohol consumption are in, MARTINI catered to this growing interest with alternatives to the classic cocktail. Perfectly echoing the concept behind the Dare to Be campaign, MARTINI encourages you to embrace your true self and ignore opinions or social pressure. Because there is nothing as cool as living your truth and be aware of every moment. Breaking stigmas and conformity has been at the heart of MARTINI’s philosophy, who always proposed unique ways to relax or enjoy a night out. At Amsterdam Terrace Festival, the MARTINI Spritz cocktails took centre stage, enjoyed by invited influencers and visitors, all gathered to have fun under the sobriety banner. Surrounded by house, TikTok, and hip-hop hits, the MARTINI bar stood out with authentic Italian live music. It was different from the rest; it was MARTINI. It was Dare To Be.