LOUIS VUITTON TAKES CENTER STAGE AT THE OPENING CEREMONY OF THE PARIS 2024 OLYMPIC GAMES
The Opening Ceremony of the Paris 2024 Olympic Games is already an important cultural moment, and Louis Vuitton definitely had a role to play in this success. In a breathtaking sequence following an enigmatic masked torchbearer, we jump from rooftop to rooftop to end up exploring the Louis Vuitton atelier, shining a spotlight on 170 years of savoir-faire throught the Medal Trunk creation. Specially designed for the Paris 2024 Olympic and Paralympic Games, the Louis Vuitton Medal Trunk are the symbol of the indefectible alliance between French culture and Haute Couture.
The extraordinary race across the Parisian rooftops is a heartfelt tribute to the Games spirit of excellence, performance and creativity echoing Louis Vuitton’s own values. From the Atelier at Pont Neuf to the Trocadéro passing by the Monnaie de Paris, the trunks travel across the capital in a frenetic rhythm. We witness the making of the medals in a prodigious scene before seeing them being put in the trunks and taking part in this frenetic race. Louis Vuitton made multiple apparitions during the show, dressing performers, singers and dancers, bringing its unique and prestigious image to the ceremony. Louis Vuitton was without a doubt, an important figure of this ceremony, beyond the materialistic aspect, it brought its enduring philosophy to the table, one of outstanding brilliance.