Shibuya Meltdown meets the New York Wallstreet finance bro archetype. Think Tom
Cruise in Eyes Wide Shut and Christian Bale in American Psycho. This man is focused on
being a “modern man“ and the standards he associates with it. He refuses “feminine“
qualities even though he possesses a lot of them. His emotion is seen as a passion and
his anger as being assertive and strong. He has a strict workout and beauty routine and is consumed by his appearance but he does not admit to it. We see him become disheveled once drunk, since he has to go out for drinks with clients or co-workers s few times per week. This editorial humorously takes notes from strict menswear codes and playfully merges them with more “feminine“ notes, that this type of man only allows himself when he is letting go of the the control he has established for himself.