TIFFANY & CO. UNVEILS NEW HARDWEAR CAMPAIGN
Tiffany & Co. continues its tradition of celebrating strength and self-expression with the launch of its latest HardWear campaign. This time, the storied jewelry house invites actress Greta Lee, Once Upon a Time in Hollywood’s Mikey Madison, and contemporary artist Anna Weyant to reimagine what power looks like—through a distinctly personal, feminine lens.
Captured by acclaimed photographer and director Harley Weir, the campaign unfolds in a series of striking black-and-white visuals and short films, where each woman wears bold pieces from the HardWear collection and reflects on their individual interpretations of strength in the context of love.
Dressed in black, the trio each offers a quietly powerful monologue. Mikey Madison, adorned in sculptural gold chains and diamond-encrusted earrings and bracelets, shares: “When I doubt my own strength, I think of things that seem fragile—but aren’t.” Her vulnerability is paired seamlessly with the toughness of the jewelry, creating an intimate, modern portrait of resilience.
Greta Lee, layered in pavé diamond and gold pieces, speaks to the emotional roots of power: “When love within a family is unconditional, loving yourself becomes second nature. Where there is love, there is strength.” Artist Anna Weyant offers a final note of quiet resistance: “To me, the strongest people are the ones who keep their joy—no matter what happens.”
Their stories, layered and distinct, converge in the campaign’s central video—where jewelry becomes both armor and expression, echoing Tiffany & Co.’s legacy of celebrating confidence, connection, and authenticity.
