AUDEMARS PIGUET COLLABORATES WITH KEINEMUSIK TO PRESENT AN EXCLUSIVE MUSICAL EXPERIENCE
Following the success of the Audemars Piguet Parallel event earlier this summer, which brought a unique blend of electro-artists to the Montreux Jazz Festival, the prestigious Swiss watchmaker Audemars Piguet announced a new concert collaboration with Keinemusik. In the same spirit as Parallel, this intimate concert will transport attendees to the breathtaking Bürgenstock, surrounded by nature, for an unforgettable night of electronic music and exceptional artistry. This event continues Audemars Piguet’s long-standing commitment to music, which began with the launch of the APxMusic initiative in 2019, a program designed to support artists in their exploration of new creative possibilities.
In partnership with Keinemusik, the event under the APxMusic banner will deliver a distinctive fusion of nature, cutting-edge technology, and electronic beats, creating a sensory experience unlike any other. Driven by a shared passion for music and a mutual love for innovation and extraordinary experiences, Audemars Piguet and Keinemusik have teamed up to create an ambitious concept for their show. Set against the stunning natural backdrop of the Bürgenstock peaks, the concert will feature Rampa, &ME, and Adam Port—core members of the collective. The event blends electronic music with immersive scenography, promising a unique experience. A highlight of the show is a brand-new track, specially crafted for the occasion in collaboration with Swazi-born, South African-based DJ Uncle Waffles. This is just one of the many surprises Keinemusik has prepared for fans. Additionally, the collective’s creative journey has been captured in a video series that delves into the various elements of this bold project.
Keinemusik, a Berlin-based collective and record label formed in 2009, is known for pushing boundaries and blending different musical styles. Founded by DJs &ME, Adam Port, Rampa, and Reznik, Keinemusik has garnered a global following for its electrifying live performances, often staged beneath their iconic giant cloud. Keinemusik has evolved into a global movement, recognized for its unconventional collaborations and ability to merge various musical genres, offering audiences unique and unforgettable experiences.
Over the years, Audemars Piguet has fostered creative synergies between Haute Horlogerie and the world of music through multiple friendships with various artists. In 2019, Audemars Piguet became Global Partner of the Montreux Jazz Festival and debuted its APxMusic programme to support artists from all backgrounds. In this respect, the brand launched 180 in 2020, a miniseries retracing the creative process of artists invited to collaborate on an original soundtrack. This project was followed by THe LYONZ's performance in the unique natural setting of the mountains overlooking Montreux, during the Festival's 2021 edition. This initiative paved the way for the new Audemars Piguet Parallel concert series in 2022, an event on the fringes of the Festival accessible to winners of a public contest, that offers the chance to view a selection of artists in a unique location. That same year, Audemars Piguet announced Mark Ronson as its new ambassador and produced a series of short videos entitled Syncing Sounds documenting the creative process at play between the British-American producer and R&B artist Lucky Daye as they composed the title "Too Much". In 2023, the Manufacture entrusted the organisation of the Montreux Jazz Festival's closing party to Mark Ronson, who gathered his musical family on stage for the occasion.
