GUESS JEANS LAUNCH LATEST FALL’24 COLLECTION

GUESS JEANS unveils their Fall 2024 collection, the brands second installment utilising the innovative GUESS AIRWASHTM Technology. Influenced by the heritage of American denim, the collection embodies the essence of Americana with a contemporary twist, merging-laid back West Coast spirit with eco-conscious fabrics.

GUESS JEANS encompasses a complete wardrobe with GUESS AIRWASHTM denim as its focal point. GUESS AIRWASHTM largely replaces the water used in stone washing with air and bubbles. The practice – which also eliminates the use of pumice stones – significantly decreases the water and energy consumption of stone washing. The technology was developed by Jeanologia, a long-time partner of GUESS, which retains global exclusivity on GUESS AIRWASHTM for an extensive period of time.

The collection features menswear styles, alongside new outerwear in the Selvedge Denim Workwear Jacket and the Oversized Sherpa Lined Trucker Jacket. Womenswear offerings introduce the classic styles along with the G11 Wide Leg, and an array of jackets. This collection’s denim is pushing the abilities of GUESS AIRWASHTM in producing authentic vintage washes and branded selvedge denim. They will be available in three washes; Brown Wash, Black Acid Wash and Black Vintage Wash.

The collection is now globally available on www.guessjeans.com, and at select GUESS JEANS flagship stores in Amsterdam and Berlin.