BACARDÍ X PATTA TO COLLABORATE ON A SERIES OF EVENTS

Bacardí ®Rum and streetwear label PATTA join forces for a new collaboration that celebrates friends, family, music, and authenticity. Inspired by the new generation, ‘Do What Moves You,’  is a way of life where the shared Caribbean vibes create a clearly palpable environment.

As a family-owned company with over 160 years of history, Bacardí’s family spirit is at the heart of the brand and PATTA shares the same values. Since its inception, the brand has grown into a creative family that blends boundaries of streetwear and music. Their community includes a diverse set of artists and cultural bearers, united by a shared passion for fashion, music, and authenticity.

In a series of exclusive pop-up events, which will be revealed from November onwards, Bacardí cocktails come together with the high-end PATTA Soundsystem. Each event is an invitation for the community to come together, and additionally, the brand will launch limited edition collaborative merchandise that guests can get during pop-up events.

During the 20-year anniversary of PATTA in Melkweg, Amsterdam, the collaboration between the two was pre-celebrated. With performances from DJ' Passion Deez, FS Green, and Bao G, amongst others, and both Surinamese and Dutch Hip-Hop performances from Ondro Feni and Cho, the milestone was celebrated with special Bacardí x Patta cocktails.

“We are thrilled to partner with PATTA, an iconic brand that not only shares our values ​​but also embraces community and individuality. This collaboration celebrates the energy and magic that happens when people come together. Our goal isn’t just to create a world-class cocktail or an unforgettable party – we want to create moments that linger long after the night is over.” says Robin de Bruijn, Brand Director Bacardi Western Europe.