BEHIND THE SCENES AT RUIBUILT SS25 CAPTURED BY HUGO DI ZAZZO

Quiet corridors, late night departure halls, and deserted amusement parks, vacant transitional places, also known as liminal spaces, are the key inspiration for the latest RUIbuilt collection. Fueled by a peculiar touch of dislocation and déjà vu, the collection uses soft fabrics and signature cut-out designs to mirror the uncanny feeling of liminal spaces. And the random cracks and ripples allow silhouettes to follow the bodily rhythms of the models, exuding a flirtatious sensuality. Step backstage with us to experience RUIbuilt liminality, captured by the talented Hugo Di Zazzo.

photographer HUGO DI ZAZZO