DISCOVER ETRO SS25 COLLECTION, A BEACON OF GRACE AND ELEGANCE

The creative process is a sacred journey that delves deep in the human soul and requires the artist to look into its own soul and extract the most visceral desires out of it. Paradoxically it is also endless, because as soon as something is materialized out of it, it’s time to start a new project. The Etro SS25 collection embodies the vitality of the creative act, like the age plant that concludes its life in the blossoming of single colorful flower. Punctuating the runway in metal or concrete, the agave plant mirrors the explosion of colors and motifs that made this collection a quintessentially Etros moment.

Movement and fluidity are the leading mantras of the collection, with delicate satin and lace skirts enhancing the body’s natural groove. Asymmetric ruffles adorning gowns bring a flamenco vibe to the dress, while cropped sweaters and cardigans are the perfect addition to the vibrant pieces. Motifs are everywhere, deeply anchored in the House’s code, the tropical prints appear on sweaters, dresses and pants, in metallic, sequins or beaded in the garments. The colour palette is vibrant and unapologetic, marrying bright greens with deep blues and superb pinks and purples. Open tops flowing on low-rise jeans are the perfect combination of elegance and sensuality, revealing the body in a graceful way.

The Etro closet for the Spring/Summer 25 season oscillates between relaxed fits inviting us to a dinner on the beach and nightwear perfect for a sophisticated party. The layering of fishnets on dresses and skirts bring an additional beach appropriate vibe to the whole, while a superb black blazer paired with long shorts and high leather boots is the office fits of the season. The shoes of the season are open to the toes and present intricate details such as fringed beads. Handbags come in every size and colour, fringed or embroidered.

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BEHIND THE SCENES AT RUIBUILT SS25 CAPTURED BY HUGO DI ZAZZO

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CASUAL GRANDEUR AND BAMBOO AT THE GUCCI SS25 RUNWAY