BRAT QUEEN CHARLI XCX IS THE NEW FACE OF ACNE STUDIOS
The Queen of all Brats has returned to our feeds, but this time as the face of Acne Studios' latest campaign.
Charli XCX knows how to stay ahead of the game, and once again, she reminded us all how to get the job done.
Photographed by New York-based artist Talia Chetrit, the British pop sensation is captured in the intimate setting of a hotel room, in full Acne Studios’ signature glam. Whether she’s wearing the new Multipocket or Bowlina bag as a bra, Charli’s rebellious attitude shines through in every candid portrait, showcasing standout pieces from the SS25 collection, including the coated iridescent and painted trompe-l’oeil denim styles.
The collaboration between Charli and Acne Studios goes way back. From her promotional Brat tour to the recent Sweat tour with Troye Sivan, Charli has regularly sported Acne Studios' custom iconic looks. As she stated: “I’ve been wearing Acne Studios forever in my personal life, and the brand has become such an important part of this album too. I wore Acne while writing this record, and I’ve been wearing it on stage throughout my tour. Their clothes are effortless and cool, always making me feel confident. It’s a dream to work with the Acne Studios team.”
A synergy that Jonny Johansson, Creative Director of Acne Studios, finds almost inevitable:
“We’re always drawn to personalities and creative energies that aren’t afraid to explore and challenge boundaries. What fascinates me about Charli is how she blurs the lines between underground and mainstream, bringing these worlds together rather than separating them. She makes pop music, but there’s something punk about her too. Her influence is like a mood shift — she creates space for artists to be daring, and that’s exciting. Her ability to push boundaries in an authentic way is natural, which is why she aligns so perfectly with what we do at Acne Studios.”
The SS25 coated denim and trompe-l’oeil collection is now available in Acne Studios stores worldwide and online at acnestudios.com.
