BVLGARI CELEBRATES THE NEW TUBOGAS COLLECTION IN VIENNA

Bvlgari celebrated the launch of the new Bvlgari Tubogas jewelry collection with a glamorous cocktail party at the iconic Schneiderei im Looshaus. Bart de Boever, Bvlgari’s Managing Director for Northern Europe, welcomed media representatives, influencers, artists, and close friends of the brand, including Emilia Schüle, Verena Altenberger, Mavie Hörbiger, Harriet Herbig-Matten, Lisa Marie Koroll, and Jeanne Goursaud, who immersed themselves in the elegance of Bvlgari Tubogas.

This collection revives the craftsmanship of the 1940s and celebrates Bvlgari's pioneering spirit by uniting two signature elements: Tubogas and yellow gold. Once again these elements are demonstrated as a central feature of the brand’s DNA, transforming the classic Tubogas into a style that is both timeless and modern. The new, striking designs of the jewelry collection were interpreted by Viennese artist Julian Epok through an impressive work of art, which could be admired by the guests on the evening. His piece, “Corpus One,” is a kinetic light sculpture that reimagines Bvlgari Tubogas’s golden spirals as a transcendent visual experience. Combining light and movement, the neon-lit installation transformed the venue in a captivating dynamic orange glow. The atmosphere was further energized by DJ Cate Underwood and PAU b2b Xaver K, who set the tone for a dazzling night.