CARTIER CHOOSES JAKE GYLLENHAAL AS THE NEW FACE OF THE SANTOS WATCH CAMPAIGN

A legendary watch for a legendary actor. Created in 1904 by Louis Cartier for his dear friend the aviator Santos-Dumont, the Santos became an emblematic item of the Cartier repertoire, as the first wrist-watch ever produced. From its design to its technical capacities, the Santos bring a new definition to performance and innovation. Its square shape has become indissociable of Cartier’s dedication to craftsmanship and excellence, aligning with the brand’s values of creativity and technique. And who else than world-renowned actor Jake Gyllenhaal, who fascinates by his enigmatic charisma to carry the legacy of the Santos watch?

Allying remarkable capacities with delightful style, everything is made for the Santos watch to become an everyday essential. It is equipped with the 1847 MC automatic calibre that grants it water resistance down to 100 meters, as well as an outstanding resistance to shocks, acceleration, variations in pressure, humidity and temperature. About 100 tests are conducted to ensure the quality, integrity and durability of the item, for the equivalent of 10 years of daily wear. Declined in steel, gold, calf or alligator skin, the Santos adapts to every style and comes with interchangeable straps. This collaboration with Jake Gyllenhaal reflects Cartier’s peculiar relationship to time, shared and promoted through artistic project such as the Santos de Cartier film directed by Seb Edwards or Sølve Sundsbø’s Time Project.