COCO CRUSH BY CHANEL: THE JEWELLERY COLLECTION FOR EVERY OCCASION
With Valentine’s Day fast approaching, CHANEL takes the season of love to new heights, unveiling the perfect gift—its iconic COCO CRUSH collection, redefined with unparalleled elegance and passion. A true embodiment of love, sophistication, and the timeless spirit of Gabrielle Chanel, this collection evolves with a renewed intensity, capturing the essence of both modern sensuality and the enduring legacy of the Maison.
Back in 1906, long before the historical Fashion Maison was born, the young Gabrielle Chanel was intrigued by the pattern of quilting on the blankets of her lover Etienne Balsan’s horses and the jackets worn by his stable hands. Captivated by this graphic motif, she made it her own, incorporating it into both her interior design and fashion collections in the 1920s. This iconic design, which has become synonymous with CHANEL, continues to evolve in new and surprising ways.
Later on, in 2015, the same pattern came back to life in the most luxurious form - COCO CRUSH - an elegant jewellery collection created by a woman for women who embrace their independence and freedom from societal standards. The refined lines of the quilted motif were softened by rounded shapes, recalling a certain sensuality to the modern design. The crafted incisions, reproducing the intricate woven texture, were designed to recall the intricacy of femininity, contrasted by the rounded arcs highlighting the sculptural beauty of each piece. The result is a jewel that blends strength with femininity, bold angles with graceful curves — the very embodiment of CHANEL’s spirit.
To honor Gabrielle Chanel’s love of warm tones, BEIGE GOLD was introduced as a signature hue in the COCO CRUSH collection. This 18-carat gold shade evokes the strength and elegance of her iconic tweed suits, knitwear, and bicolored shoes.
Today, CHANEL’s Jewelry Creation Studio continues to enrich its iconic COCO CRUSH collection, inspiring future generations with a captivating new addition. The legendary quilted gold pattern is now paired with the deep red of rubies—an intensely vibrant and powerful tone that held a special place in Gabrielle Chanel’s heart. As she once famously said, "Red is the color of life; I love red." For Chanel, a touch of red was enough to elevate any creation, infusing it with energy and passion. This legacy lives on with new designs, where the striking rubies are set in C-shaped pendants and at the center of the O on a bracelet. Together, the letters C and O spell out C.O.C.O., offering a playful yet elegant interpretation of the collection, staying true to its lightness and timeless spirit.
COCO CRUSH has evolved over the years, adding diamonds and pavé settings to amplify its elegance and brilliance. The diamonds are carefully set to enhance the quilted texture, casting a subtle sparkle that highlights the rhythm and fluidity of the design. This month, CHANEL unveiled a groundbreaking new pavé technique, with diamonds artfully placed along the quilt’s diagonal lines, creating a dazzling effect as they seem to dance across the gold. The new collection is a celebration of versatility and individuality—jewelry that adapts to every moment, just as Gabrielle Chanel herself embraced a life free from the constraints of trends and conventions. Whether stacking rings of varying sizes, layering bracelets in different shades of gold, or wearing hoop earrings as bold ear cuffs, COCO CRUSH allows each woman to express her own unique style, while celebrating the skill of CHANEL’s artisans.
