DIOR PRESENTS ITS ADDICTED LIP GLOW IN A NEW CAMPAIGN FEATURING THE MAISON’S MUSES

Dior presents a new campaign for its Addicted Lip Glow product, which adjusts its shades based on the pH-balance of the skin, featuring actress Anya Taylor-Joy, K-pop star Jisoo, and musician Willow. The Lip Glow has the special ability to reveal the lips’ natural colour to provide a custom shade to enhance them with a radiant shine.

Under the guidance of Peter Philips, Creative and Image Director for Makeup, the Dior Addict Lip Glow uses a unique ingredient, allowing its original colour palette of cool tones to be enriched with additional warm undertones. This remarkable formulation reinforces the idea of a custom colour balm and emphasises the natural hues of all lips and  to support this newly adjusted formula, the casing has been adorned with a bijou Dior symbol.

"After years of research and experimenting, we are proud to say we cracked the code. We are now able to offer warm as well as cold shades that enhance the natural pH of your lips. This range of shades is timeless, caring and yummy. Fall in love again with your first crush, your playful addiction, your new Dior Addict Lip Glow," says Philips.