ESTRELLA DAMM AND TWOJEYS LAUNCH A NEW EXCLUSIVE RING-OPENER

Estrella Damm, the iconic beer brand, and innovative men’s jewellery brand TwoJeys, launch their new collaboration:  a unique, limited-edition ring-opener that combines style with functionality. The new piece, which fuses the personality of the Mediterranean beer with the jewellery brand’s timelessness, is now available on the TwoJeys website and at their flagship store in Barcelona. 

The launch campaign’s slogan, “Open an Estrella Damm your way, or do it the TwoJeys way,” encourages breaking the mould, embracing individuality, and living with certain poise. It represents doing things a different way and transforms the simple act of opening an Estrella Damm into a statement of your personality and attitude. Made from 12-micron sterling silver-plated hardened brass, the design combines the Estrella Damm’s iconic star with TwoJey’s two-star motif, making it the perfect accessory for beer lovers.

To support the launch, a campaign was unveiled featuring a sporty-streetwear aesthetic. With a history spanning over 140 years, Estrella Damm has evolved into a brand that blends tradition with modernity, and continues to celebrate local roots with a cosmopolitan outlook. From contemporary art to streetwear culture, the brand aligns itself with creative voices and in its collaboration with TwoJeys' creative vision, the brand ventures into a new iconic design with the ring-opener.