EVIAN UNVEILS ITS LATEST LIMITED EDITION BOTTLES DESIGNED BY PHARRELL WILLIAMS AND HUMANRACE

In collaboration with Pharrell Williams and his skincare and lifestyle brand Humanrace, Evian launches two new attention-grabbing bottles in blue and green: one still and one sparkling. It marks the first time evian has produced both iterations in glass form, building upon its 15-year legacy of luxury designer collaborations.

Following the launch of evian's Mountain of Youth campaign earlier this year, the bottles encapsulate the brand’s lively spirit with the inscription: “This is the Fountain of Youth”, which is emblematic of a shared thread between Pharrell and evian — true wellbeing starts with water. Pharrell re-imagines the age-old concept for evian through the lens of Humanrace, bringing it to life in a way only possible through this unique three-way partnership. As symbols of the mindset of youthfulness and well-being, the bottles are the perfect accent to tablescapes and add a touch of joy to the festive season.

To breathe life into the Fountain of Youth, evian and Humanrace partnered with photographer and filmmaker Laura Jane Coulson. The captivating campaign celebrate inclusivity and being well. Set against Pharrell Williams’ uplifting track “Joy,” the campaign weaves themes of imagination, youth, and universal wellness.

Look out for the new bottles as they arrive on shelves in selected stores worldwide starting this month. Here, they will be exclusively available at de Bijenkorf.